High IQ Facts

In this article we want to let you all know some facts, we are called High IQ Mailer because we have used an intelligent, logical process to devise how we do things, and because of our goal being to help you to become better marketers we want YOU to understand OUR thought process, because it just makes sense!

About Us:

High IQ Mailer is owned and run by Grant Thomson, a 35 year old Scotsman who has endured many of the internet booms of the last 16 years, from Paid To Surf, Paid To Read Emails, Paid To Click, and even the very first Credit based Viral Mailers, he has seen many successes and A LOT of failures.
Grant’s real world experience has been a career spanning over 15 years working in Retail Management, with his expertise being in Leading by example, supporting his teams, getting results, and most importantly looking after customers.
When Grant recently re-entered the world of internet marketing after a drought of many years due to work taking up so much of his time, he noticed a major change had occurred. Scam sites were overwhelming scenes which were once driven by honest & genuine owners, and results from marketing campaigns had taken a ridiculous nose dive.
Grant has spent time analysing the reasons behind these failures which has led him to devise his own Intelligent Marketing Solution, and from that High IQ Mailer is born, read on to learn about his findings.

Lifetime Memberships – Sound Great, but what do they really mean?

We have all seen them on countless sites, but what does a Lifetime membership really mean?
Now, firstly, we need to distinguish between two different forms of Lifetime membership, some highly respectable sites do on ocassion offer limited numbers of Lifetime memberships to their members, as long as the numbers are small this is generally not something that is going to cause a long term problem.
However, when a site is only offering Lifetime memberships, especially when those memberships are extremely low cost you need to stop and think. How much time and effort do you personally put in to promoting every new site that you join? For most marketers the answer is countless hours, as soon as you upgrade on any site you go all out to earn a return on your investment and more often than not that involves promoting to bring in referrals with the hope of earning commissions if they make a purchase.
But ultimately, the site growth slows down, nobody purchases upgrades because they have already taken out a Lifetime membership, the site owner has achieved their goal of making a ton of cash so decides their personal gain is more important than continuing to provide a service to their members, and the site gets shut down, vanishing without a trace.
The High IQ Fact is that sites based on Lifetime memberships will generally never last more than 18 months, do you really want to waste your time and money on that?

High IQ Mailer will only ever offer Monthly & Yearly Upgrade options because we want to be at the heart of our members marketing campaigns for many years to come, we are in this for the long haul and are totally committed to our members, personal gain is not an option, we want to be successful and share that success with you.

Paid For Clicking – Does it actually improve results?

Those of you amongst our members that use Viral Mailers will know that there is a growing trend for sites to be offering Cash incentives for it’s members to click on emails, claiming that it makes their membership more “active” and that it “improves” results.
The High IQ Fact is that all those claims are nothing more than buzz words to disguise what is really going on.
The world of Viral Mailers is obsessed with Click Through Ratio or CTR, offering cash incentives for members to click on mails is an attempt to artificially inflate this figure to give the impression of better results, reality is, it means absolutely NOTHING and has NO relevance to any aspect of an effective marketing campaign.
The only thing that incentivised clicking will do for any site is accelerate it’s growth and leave the real marketers discontented with poor results in spite of having a high CTR.
On top of everything, real marketers deal with dollars not pennies!
Another High IQ Fact, incentivised clicking completely defeats the whole point of a Viral Mailer.
A Viral Mailer site will provide you with one of the most highly targeted forms of Marketing imaginable, think about it, YOU create a subject line for an email, YOU create the content for that email, THE MEMBER then decides if THEY are interested enough to check out what you are offering them.
Wouldn’t you rather have 100 visitors that are genuinely interested in your product, than have 1000 that are just clicking for cash?

High IQ Mailer may on occassion run promotions and competitions to give our members the opportunity to earn a bit more, though we want to provide a highly targeted, effective & sustainable platform to drive genuine results for our members.

A spade is a spade, if you made a spade from Gold it might cost a bit more, but it would still be a spade, it wouldn’t do it’s job any better, the High IQ Fact is, it would probably break because Gold isn’t as strong as steel!

In Conclusion

The goal of High IQ Mailer is to take Viral Mailers back to what they should be, A Proper, Effective, Highly Targeted Marketing Tool, based around the principle of COMMON SENSE. We want to be a site used by Real Marketers who are looking for Real Results.
We have total confidence that we will be here for many years to come and establish ourselves over time as a global leader.

We hope that you have found this article both interesting and informative, our goal is to help our members to see past the buzz words and see things for what they really are!

Grant Thomson
Site Owner/Admin

More Than Just Mirror Effect: Language Reflects Culture



In different parts of the globe there are different languages. Not only are languages different but the world views of different cultures are also reflected in the languages. Put simply, Japanese culture has a word for “death by overwork” or karoshi which may not be present in other languages. This reflects the Japanese culture and their perspective on hard work to support the family. In Japan, the first incident of karoshi was reported in 1969.

There is a close and intimate connection between culture and language. It does not only mirror each other, but also enrich and develop each other. Culture began when speech started (Kroeber, 1923). There are experts who say that you cannot fully understand the culture without understanding or having direct access to the language.

It is a characteristic of culture to be socially transmitted through language. Culture is transmitted to one generation to another through language, whether it is verbal or non-verbal, through gestures and signs, orally or in writing. Overall, we could see that communication was actually a manifestation of culture. Children learn language based on what they see in their community. For example, it is difficult for Africans or Koreans to fully grasp the concept of Santa Claus since it is not that significant in their culture and community.

In 1931, Edward Sapir wrote his perception of language. In his articles, Sapir mentioned the man’s perception and cognitive faculties can be seen and understood in the language. According to his study, it mentions that there are no two languages exactly similar. Because there are different social relationship evolving around the language and this would manifest on the language, itself.

Another thing to ponder on is that in a national culture, there are also subcultures. Subcultures are smaller groups that also have norms, values, beliefs and special languages which make them distinct or different form the national culture and broader society. Subcultures may be based on the age, social class, occupation, politics, education or religious affiliations. An example would be military language. In this case, understanding the subculture’s language would help us understand the organization structure.

Second language learners are even encouraged to immerse on the culture of the language they are learning. Linguists like Krasner (1999) stated that for second language learners it is not enough to be learn the linguistics, but it is also important to know the behaviour and patterns in the community which can be significant in the language. For example, how to address the elderly and show respect. Another concrete example would be using “You there, come here.” This is grammatically and linguistically correct. However, it is inappropriate to use to talk to elder or authoritative figures.

There are teachers that would incorporate culture while teaching second language. For example, to teach about eating utensils, vegetables, fruits or meat, then it would be better to teach about the food culture. In this way, the students will be able to understand the concept behind the words and vocabulary being taught. Not only will the student learnt he language quicker, but they would also be able to relate it to their own culture. This understanding would help the, appreciate and understand, on a higher level the other people’s culture.

It is impossible for a culture to exist without languages and languages to exist without having a culture. How we perceive the world and life would be represented on how we speak of it. These two do not just reflect each other, but feeds each others existence.
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Radio Ad Copywriting

Within this article on radio ad copywriting, we will look at what makes up a successful radio ad. Copywriting is similar because you are always trying to sell a product but the way that you write and sell will be different depending upon the particular media vehicle that you choose to use.

Whenever you start to do radio ad copywriting, you must make sure to first do your research. Research is one of the most important parts of the job and this is true no matter what type of copywriting you are doing. If you do not do your initial research, you will not know how to present your message to your target audience.

When you are looking into doing radio ad copywriting, you should talk with the particular station that you are thinking about advertising with. They should give you an idea of the typical demographics of their listening audience. This will allow you to know which particular radio station you should work with in getting your message out.

When you are looking at doing radio ad copywriting, you must make sure that you are much more direct with this particular form of advertising than you would if you were writing a sales letter. You have a much shorter period of time in which to make an impression upon your prospects so you must be completely focused with your message.

One way to make sure that you are writing for a good radio ad copywriting is to listen to the ads that your competitors are running on particular radio stations. Each radio station focuses on a particular and very narrow demographic so if you continue to hear the same ads over and over again, you will have a good clue that they are probably very successful. Pattern your ideas in a similar vein to what you’re hearing.

Here are a couple of quick hitters to help make your radio ad copywriting successful. You must make sure to not just list a bunch of facts but rather try to tell a story. This will keep your audience interested. If you are trying to sell a technical product, make sure to use technical jargon early on so that you can get your target niche within your demographic tuned in to what you have to say. Radio ad copywriting must also use testimonials if you can because of the credibility towards a product that you are selling. Hopefully these quick hitting tips can give you some idea of what to do when writing your radio ad copywriting.

Hopefully this article on radio ad copywriting has helped you out. Copywriting is a large field and if you choose to write on radio ad copywriting, listen to radio stations to see what works. You must continue to learn and be educated and this is a way to do it on your off time. You must make sure that you are very correct in your writing because you only have a short amount of time to impress a particular product or service upon your target audience.

Some Proofs that Self-Publishing Efforts could also Create Best Sellers


Unstoppable Flood of Viral Traffic!

Writers and authors in the book industry know for a fact that self-publishing entails more effort and most of the time requires costs to be shouldered. In this practice, publishers are not in any way paying authors for their work. Instead, authors make their own efforts to have the satisfaction of seeing their books hit the bookstores.

Through the years, many people have avoided investing in self-published books. To them, the content of such works are mostly amateurish. Many critics also slam most self-publishing authors and their books for not upholding quality. Thus, it is very rare that self-published books become best sellers. However, it is not impossible. In fact, numerous books that are now regarded as classics were originally self-published by their authors.

Here are some of those interesting and well patronized books. These are major proofs that indeed, self-publishing is not hindering commercial appeal and good quality. Many authors are getting inspiration and hope from them.

‘Chicken Soup for the Soul’ is a compilation of inspiring stories written by different people from varying demographics. The book was compiled by modern motivational speakers Mark Victor Hansen and Jack Canfield. The first book was an unexpected success that it sold more than 2 million copies worldwide. The massive support by readers prompted the emergence of succeeding volumes. The book is now one of the most successful book series.

Tom Peters‘ ‘In Search of Excellence’ is a seminal management material that has been designated by history as among the most widely read books to date. The book was able to point out effective insights and guidelines that could serve as guidance for corporations and businesses. Robert Waterman co-authored this book. After being published way back in 1982, this book still enjoys huge sales up to this day.

Irma Rombauer’s ‘The Joy of Cooking‘ has set the trend for cookbooks in the US long before current famous chefs have hit the bookstores. The book was originally published in 1936 and was able to sell up to 18 million copies worldwide. The book was self-published by the author in 1931 before Boobs-Merrill Company picked it up for a greater commercial printing.

‘Celestine Prophecy’ discusses several spiritual and psychological ideas that could be traced back to the ancient Eastern Traditions. Author James Redfield told his first-hand views and experiences in trying to understand nine spiritual insights found in a discovered old manuscript in Peru. This one relates more about spiritual awakening. It has already sold more than 20 million copies as of 2005, being also translated into 34 different world languages.

Matthew Reilly‘s ‘Contest’ is a novel-thriller that has taken Australia and some parts of the world by storm in 1996. The book was initially rejected by almost all major Australian book publishers until the author decided to self-publish it.

‘The Christmas Box’ tells of a story that is specifically for children, who are said to comprise the spirit of the season. Author Richard Paul Evans self-published the book in 1993. In 1995, a commercial publishing house published the novel massively.

Self-publishing is responsible for bringing to readers’ lives some of the best books ever from the best authors. Those best sellers were once underrated and rejected by commercial publishers, but their authors believed in their potential. Now they are part of the industry’s history.
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Self-Publishing Tips: Book Writing Magic

If you have decided to go for self-publishing, then you have to prepared to handle everything. A self-published author would have to deal with different aspects of book production, from writing and editing up to marketing and distributing the books. It is a jam-packed job and you need to be prepared to handle that.

In addition to that, you will also need to prepare yourself against prejudices. Self-published authors are often mistaken as good publishing houses “rejects.” Therefore, there are some people who view self-published book second-rated. It is up to you to prove them wrong! There are writing tips that you can do to help them change their minds.

The first tip is to set expectations that are achievable. Do not expectations that you know are beyond what you can do. There is a fine line separating wishful thinking and realistic goal-setting. Do no expect that you will get rich because of your book sales. There are a lot of people who could be writing the same topic as your do. Competition is tough. You can choose to write something you are passionate about. Interest can be a great inspiration for effective writing.

Readers lose interest if your book is disorganized and events are disengaged. Organization is the key. To make the book flow and the book organized, then prepare for writing an outline. You can decide on the major areas that you would like to focus or highlight on your book. These major areas could be the chapters itself. When writing the chapters, make sure that you give then good titles, titles that will grab the reader’s attention easily.

Also to keep your book organized, you can use sub-headings and bulleted points. This would be easy for the reader’s eyes and at the same systematic. If you would like to use pictures or illustrations in your book, make sure that they fit in the style and at the same time they do nod disrupt the flow of the book. Photographs and illustrations are meant to increase the reader’s understanding and supplement the text, not to distract the readers from it.

Good writers rarely do marathon writing. Marathon writing would not make you finish a good material in a short period of time. Sure thing, there are some writers that may find this style effective for them. But it is not a good style for everybody. Writers would mostly do short writing time every day.

Another thing that writers should be aware and avoid is the editing whenever you see something wrong. This can be called premature editing. Save editing for the end. This is a practice that most successful writers do. They would keep the momentum going and save the editing for later.

Another thing that you can do to make everything easy to the eyes is all about the format. Make sure that the words are not compressed. Do not put too many words on a line. Normally it would contain about 50 to 60 characters, spaces included. About 250 words per page would be enough.

Also use spaces adequately. Nothing is more terrifying than reading a page where everything is text, text, text and no spaces at all. But be conscious of using spaces. They can signify something, depending on what is written.

A writer who will be taking advantage of self-publishing may be doing the tasks alone or hire somebody to help him, but he should never detach himself from others. There are writers who would finish writing their manuscript faster if they have the support of their loved ones and family.