In this article we want to let you all know some facts, we are called High IQ Mailer because we have used an intelligent, logical process to devise how we do things, and because of our goal being to help you to become better marketers we want YOU to understand OUR thought process, because it just makes sense!
High IQ Mailer is owned and run by Grant Thomson, a 35 year old Scotsman who has endured many of the internet booms of the last 16 years, from Paid To Surf, Paid To Read Emails, Paid To Click, and even the very first Credit based Viral Mailers, he has seen many successes and A LOT of failures.
Grant’s real world experience has been a career spanning over 15 years working in Retail Management, with his expertise being in Leading by example, supporting his teams, getting results, and most importantly looking after customers.
When Grant recently re-entered the world of internet marketing after a drought of many years due to work taking up so much of his time, he noticed a major change had occurred. Scam sites were overwhelming scenes which were once driven by honest & genuine owners, and results from marketing campaigns had taken a ridiculous nose dive.
Grant has spent time analysing the reasons behind these failures which has led him to devise his own Intelligent Marketing Solution, and from that High IQ Mailer is born, read on to learn about his findings.
Lifetime Memberships – Sound Great, but what do they really mean?
We have all seen them on countless sites, but what does a Lifetime membership really mean?
Now, firstly, we need to distinguish between two different forms of Lifetime membership, some highly respectable sites do on ocassion offer limited numbers of Lifetime memberships to their members, as long as the numbers are small this is generally not something that is going to cause a long term problem.
However, when a site is only offering Lifetime memberships, especially when those memberships are extremely low cost you need to stop and think. How much time and effort do you personally put in to promoting every new site that you join? For most marketers the answer is countless hours, as soon as you upgrade on any site you go all out to earn a return on your investment and more often than not that involves promoting to bring in referrals with the hope of earning commissions if they make a purchase.
But ultimately, the site growth slows down, nobody purchases upgrades because they have already taken out a Lifetime membership, the site owner has achieved their goal of making a ton of cash so decides their personal gain is more important than continuing to provide a service to their members, and the site gets shut down, vanishing without a trace.
The High IQ Fact is that sites based on Lifetime memberships will generally never last more than 18 months, do you really want to waste your time and money on that?
High IQ Mailer will only ever offer Monthly & Yearly Upgrade options because we want to be at the heart of our members marketing campaigns for many years to come, we are in this for the long haul and are totally committed to our members, personal gain is not an option, we want to be successful and share that success with you.
Paid For Clicking – Does it actually improve results?
Those of you amongst our members that use Viral Mailers will know that there is a growing trend for sites to be offering Cash incentives for it’s members to click on emails, claiming that it makes their membership more “active” and that it “improves” results.
The High IQ Fact is that all those claims are nothing more than buzz words to disguise what is really going on.
The world of Viral Mailers is obsessed with Click Through Ratio or CTR, offering cash incentives for members to click on mails is an attempt to artificially inflate this figure to give the impression of better results, reality is, it means absolutely NOTHING and has NO relevance to any aspect of an effective marketing campaign.
The only thing that incentivised clicking will do for any site is accelerate it’s growth and leave the real marketers discontented with poor results in spite of having a high CTR.
On top of everything, real marketers deal with dollars not pennies!
Another High IQ Fact, incentivised clicking completely defeats the whole point of a Viral Mailer.
A Viral Mailer site will provide you with one of the most highly targeted forms of Marketing imaginable, think about it, YOU create a subject line for an email, YOU create the content for that email, THE MEMBER then decides if THEY are interested enough to check out what you are offering them.
Wouldn’t you rather have 100 visitors that are genuinely interested in your product, than have 1000 that are just clicking for cash?
High IQ Mailer may on occassion run promotions and competitions to give our members the opportunity to earn a bit more, though we want to provide a highly targeted, effective & sustainable platform to drive genuine results for our members.
A spade is a spade, if you made a spade from Gold it might cost a bit more, but it would still be a spade, it wouldn’t do it’s job any better, the High IQ Fact is, it would probably break because Gold isn’t as strong as steel!
The goal of High IQ Mailer is to take Viral Mailers back to what they should be, A Proper, Effective, Highly Targeted Marketing Tool, based around the principle of COMMON SENSE. We want to be a site used by Real Marketers who are looking for Real Results.
We have total confidence that we will be here for many years to come and establish ourselves over time as a global leader.
We hope that you have found this article both interesting and informative, our goal is to help our members to see past the buzz words and see things for what they really are!